Privacy Policy

ASD values the rights and freedoms of all individuals. This includes respecting your privacy and protecting your personal data. This Privacy Notice explains how we collect, use, and protect your information. It also outlines your rights and how you may contact us with any questions or concerns. 

Who We Are

The American School of Dubai (“we”, “our”, “us”) is a not-for-profit school located in Al Barsha 1, Dubai. We provide education to students between the ages of 3 and 18. We are regulated by the Dubai Knowledge and Human Development Authority (KHDA).  

Purpose Of This Website Privacy Notice

This Privacy Notice provides information about how we process personal data collected from visitors to our website.

This notice should be read in conjunction with our other privacy notices, policies, and terms and conditions that reference the processing of personal data, including our Prospective Employee Privacy Notice. 

If you have any questions about how your personal data is used, please contact the Data Protection Office by emailing dpo@asdubai.org.

If you believe your personal data is not being processed in accordance with this policy, you may also contact the UAE Data Office at info@ai.gov.ae.

We may update this Privacy Notice from time to time. Any material changes that affect how we process your personal data will be published on our website and communicated directly, where reasonably practicable.

What Is Personal Data?

“Personal data” refers to any information that identifies you or can be used to identify you, either on its own or in combination with other information.

A “data subject” is the individual to whom the personal data relates.

What Personal Data Do We Collect?

We may collect and process the following personal data when you visit or interact with our website:

• IP address, location data, and website usage analytics

• Website cookies

• Name

• Email address

How Do We Collect Your Information?

We collect information automatically when you visit our website. We may also collect personal data when you voluntarily submit information, such as when you subscribe to our newsletter, request a prospectus, or complete online forms.

How Do We Use Your Personal Data? 

We process personal data in accordance with applicable data protection laws and regulations. Personal data is accessed only by authorized staff and solely for legitimate purposes related to school operations.

We take appropriate technical and organizational measures to protect personal data, including:

• Encryption and secure systems

• Two-factor authentication

• Firewalls and endpoint protection

• Intrusion detection tools

• Regular security audits and access controls

Personal data is securely destroyed when it is no longer required, in accordance with legal and regulatory requirements.

Some systems and services are provided by trusted third-party vendors. We engage only with vendors that comply with applicable data protection requirements and provide contractual assurances regarding confidentiality, security, and lawful processing.

Where personal data is transferred internationally, we rely on adequacy mechanisms and/or contractual safeguards to ensure appropriate protection. Further information about international transfers is available upon request from the Data Protection Officer at dpo@asdubai.org.

Purposes For Processing Personal Data 

We process personal data collected through our website for purposes including:

• Supporting school operations and advancement activities, including fundraising

• Analyzing website traffic, usage patterns, and demographics through analytics tools and cookies

• Promoting the school through our website, publications, communications, and social media channels

Legal Basis For Processing 

We process personal data based on one or more of the following legal grounds:

• Contractual necessity – where processing is required to perform a contract or provide services

• Legitimate interests – such as improving website functionality and communications

• Consent – where required for specific communications or activities

Our Responsibilities 

We comply with the UAE Personal Data Protection Law (Federal Decree Law No. 45) and all applicable data protection regulations. We are committed to maintaining appropriate safeguards to protect personal data from unauthorized access, misuse, loss, or disclosure.

Your Rights

Under data protection law, you may have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your personal data in certain circumstances

• Request restriction of processing in certain circumstances

• Receive your personal data in a portable format where applicable

• Object to certain processing activities, including fundraising communications

• Withdraw consent where processing is based on consent

These rights are subject to legal limitations and exemptions.

To exercise any of your rights, please contact us at dpo@asdubai.org.

We will respond to requests within applicable statutory timeframes.

We strive to ensure that personal data remains accurate and up to date. Parents are encouraged to update important information through the Odoo system where applicable.

Data Retention And Storage

Personal data is securely stored and retained only for as long as necessary to fulfill legitimate purposes or comply with legal obligations. Retention periods are determined in accordance with applicable laws and institutional requirements.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Notice or your personal data, please contact:

Data Protection Officer
Email: dpo@asdubai.org

Controller Details
The American School of Dubai
Intersection of First Al Khail & Hessa Street, Opposite the Saudi German Hospital
Al Barsha Dubai, UAE